Every land business has worked under the same limit: how much of the market the team could cover. That limit is gone. Rich Messmer, Director of Customer Success at Prophetic, walks through what land teams are doing with it, and how to tell whether you're working a whole market or a slice of one.

The information has always been public. Ownership, boundaries, zoning, who sold what to whom. But with 23,000+ zoning codes and 160 million parcels, nobody could work all of it. So land teams work the market one parcel at a time, in the order it reaches them.

That is changing. We call what comes next whole-market acquisition: you see the whole market, and you run the whole process on every parcel that matters to you, in one place, for as long as it matters.

‍You'll leave knowing:‍

• Why no one could work a whole market until recently, and the specific things that changed in the last two years. The answer is not AI, and it's not one breakthrough.
  
• How to tell whether a platform can actually do this. Four questions to ask any vendor you're evaluating, including us. Each one is checkable in a trial.
  
• What the teams doing this are doing differently. Not working harder or searching more, but running a process on every parcel instead of a few.
  
• What this looks like on a market you know. Justin runs a live example end to end, from search through yield to owner outreach to pipeline, so you can picture it on your own ground.
  

The teams that work whole markets first will take the ground. Save your seat and see what that looks like.

‍Can't make it live? Register anyway and we'll send you the recording.