November 11, 2025
D.R. Horton Bets Big On AI-powered Land Technology
America’s largest homebuilder has gone all-in on AI. D.R. Horton’s multi-year partnership with Prophetic signals a turning point for technology adoption in land acquisition—and a warning to competitors still operating in manual mode.
November 11, 2025
D.R. Horton Partners With Prophetic to Streamline Land Acquisition Using AI
The nation’s largest home builder adopts Prophetic’s AI platform to accelerate land analysis and entitlement, signaling broader tech adoption across the construction industry.
November 11, 2025
D.R. Horton taps this startup’s AI to build more homes
The largest homebuilder in the nation, D.R. Horton is buying in, announcing that it will work with a Portland, Oregon-based startup called Prophetic.
Builder & Developer | June 2026
Why Speed to Decision Is the New Competitive Advantage in Land Acquisition
Builder & Developer features Prophetic CEO Oliver Alexander on why speed to decision is becoming the real competitive advantage in land acquisition. While the mid-year housing story stays fixed on rates and affordability, the builders pulling ahead are the ones who reach a confident go or no-go decision fastest, and that gap widens every quarter.
Commercial Observer | June 16, 2026
National Homebuilder M/I Homes Hires Prophetic for Land Evaluation
Commercial Observer examined M/I Homes’ adoption of Prophetic’s AI-powered land acquisition platform and the growing role of AI in helping homebuilders evaluate land opportunities, reduce risk, and make faster development decisions.
Yahoo Finance | June 1, 2026
M/I Homes, one of the nation's largest public homebuilders, has selected Prophetic to power land acquisition across its organization.
The company will use Prophetic's AI platform to find, evaluate, and underwrite land faster, from site search and zoning analysis to yield estimates and market intelligence.
Housing Wire | May 19, 2026
Al-Powered Data Remaps Builders' Landbuying Art and Science
HousingWire covers Prophetic's SiteAI 3.0 launch and the shift from manual feasibility studies to AI-driven land acquisition.
May 2026
Winner: Rising Star at the 2026 Oregon Tech Awards
Prophetic was named Rising Star at the 42nd annual Oregon Tech Awards, hosted by the Technology Association of Oregon. The award recognizes Oregon's fastest-rising technology companies, selected from across the state's tech ecosystem.
Fox News | March 27, 2026
Al Can Help Solve The Housing Crisis
Prophetic founder and CEO Oliver Alexander appeared on Fox News to discuss how AI is reshaping land acquisition and what that means for the housing supply crisis. The segment highlighted how Prophetic's platform identifies developable land in minutes rather than years.
GlobeSt | March 25, 2026
Site Selection Gets a PropTech Upgrade as Data Gaps Close
GlobeSt featured Prophetic CEO Oliver Alexander on the data fragmentation problem at the heart of land acquisition and how SearchAI Intentions is closing the gap. Alexander described the scale of zoning complexity the platform navigates: more than 23,000 U.S. municipalities, zoning codes that typically run 500 to 1,000 pages, and 9,378 variations in how a single-family home can be described across metropolitan codes. "The most frustrating thing is how much data you'd expect is available nationally that doesn't exist yet," Alexander told GlobeSt.
Commercial Observer | March 23, 2026
Land Search Company Prophetic Expands Its Technology
Prophetic's SearchAI expansion was covered by Commercial Observer, one of commercial real estate's leading trade publications. The piece covered SearchAI Intentions and its ability to let developers search for land based on what they want to build rather than translating development ideas into zoning codes, with support for more than 120 development types nationwide. CEO Oliver Alexander was quoted on the scale of the shift: "Before Prophetic, a dedicated land acquisition professional might analyze about 100 parcels per year. Today, individual users on the platform regularly exceed 5,000 parcels per month."
Forbes | February 26, 2026
Oliver Alexander featured in "Here's Why Investing in Affordable Housing Is a Land of Opportunity" by Jennifer Castenson.
The article explores how technology is helping address housing development challenges, including how Al is accelerating land acquisition workflows.
B&D Mag | February 13, 2026
The False Inventory Crisis: How AI is Unlocking Hidden Land Supply
In a featured piece for Builder and Developer Magazine, Prophetic founder Oliver Alexander explores how the perceived lack of buildable land is often a data problem rather than a physical one. The article highlights how AI-native intelligence unifies fragmented zoning and environmental data to identify viable residential sites that traditional research methods often miss.
November 11, 2025
Prophetic to Power D.R. Horton's AI-Driven Land Acquisition at National Scale
Largest U.S. homebuilder to deploy AI-native platform org-wide to speed land decisions and help accelerate housing supply
November 11, 2025
D.R. Horton adopts AI proptech to speed land acquisition
The nation’s biggest homebuilder has adopted an AI-based platform for land acquisition.
July 16, 2025
Prophetic Launches DevMap™, an Industry-First National Map of New Residential Subdivision Developments
Prophetic, an AI-native software platform for real estate development opportunity analysis & land acquisition, announces DevMap™, the first 50-state map of new residential subdivision developments.
"Within the last 12 months, 164,354 new residential subdivisions entered the entitlement process, completed entitlement, began construction, or completed construction in the US - a statistic that, as far as we can tell, has never been reported before. DevMap's ability to identify new residential subdivision developments in literally any city, unincorporated county, or major metro area in the country is truly groundbreaking"
- Dr. Jimmy Cleveland, Co-founder & Chief AI Officer of Prophetic
April 2, 2025
Prophetic Closes Seed Funding Round, Announces National Expansion
Portland-based Prophetic completes seed funding led by Entrada Ventures with participation from SilverCircle and Progression Fund. Funding enables expansion to 10 new states, bringing total coverage to 13 states nationwide.
"The real estate development, homebuilder, and brokerage industries have long needed advancement in technology that lets them move faster in identifying development opportunities... Prophetic delivers immediate return on investment by letting our customers move about 40x faster."
- Oliver Alexander, Founder & CEO of Prophetic
