Market Intelligence

From First Signal to Final Price

See what competitors are planning, building, and pricing, nationwide.

A satellite map interface showing a residential area with outlined property parcels and real estate data, alongside filters and map legend.

Interactive map interface from Prophetic showing a neighborhood with parcels marked by developers, with filters and project details including building permits and affiliated properties listed on the right panel.

The Problem

By the Time Development Is Obvious, Opportunity Is Gone

You hear a major builder broke ground on 200 homes. Where? When did they acquire land? When did it go before the council? What are they asking, and have they cut prices since? Who else is building nearby?

By the time you have answers, the moment has passed.

Most market data is read backward: closed sales that are months old and supply pieced together by hand. The signals that move first, such as a council vote, a new entitlement, or a competitor's price change, are buried in agenda packets, county records, and builder websites.

The Solution

Complete Market Intelligence, From the First Vote to the Last Price Cut

Prophetic Market Intelligence brings the signals that move first onto one map, the same one your team already uses to find land. Follow every project from its first council hearing through completion, and see what competitors are asking for their homes today.

CouncilAI™
The first signal. Rezonings, subdivisions, and site plans from 3,500+ governing bodies, caught at their first public hearing.

DevMap™
The full picture. 164,000+ subdivisions and 32,000+ multifamily projects, tracked from entitlement through completion.

Live Homebuilder Inventory
The live market. Asking prices, cuts, and incentives on 65,000+ for-sale new homes from the top 50+ homebuilder brands.

See growth corridors forming before land prices reflect it. Track specific competitors. Identify patterns that signal opportunity or saturation. Understand positioning before making offers.

CouncilAI™

The Earliest Signal in Land Acquisition

Every rezoning, subdivision, and site plan starts in a public meeting. CouncilAI™ reads those agendas and minutes, identifies the proposals and decisions that matter to developers, captures the key details (applicant, zoning change, acreage, vote, and outcome), and pins each one to the affected parcel. See a project at its first hearing, months before permits, listings, or news, without opening a single PDF.

3,500+ governing bodies, with new coverage added weekly
Beyond city and county agendas: planning and zoning commissions, utility boards, environmental review boards, and other bodies whose decisions can come before a city or county vote
Every event that moves ground-up development: rezonings, subdivisions, site plans, annexations, development agreements, utility and major infrastructure, and more
On the map, even without an address: most events are placed even when the filing has no address or parcel number
Filter by what matters: event type, date detected, and parcel acreage
Trace every claim: every field links back to its source document

DevMap™

Every Project, From Entitlement to Completion

DevMap™ is the industry's first national map of new residential subdivisions and multifamily developments. See every project in planning, under construction, and recently completed, who's building it, and how it's selling, so you can spot growth corridors before land prices reflect them.

Nationwide coverage: 164,000+ subdivisions and 32,000+ multifamily projects
The full life of a project: tracked from entitlement through completion
How it's performing: absorption rates, pricing trends, days on market, and product mix
Who's behind it: track specific competitors and the developers they buy from

Live Homebuilder Inventory

See the Price Cut Before It Shows Up in Closings

Checking competitor pricing usually means a dozen builder websites and a spreadsheet. Live Homebuilder Inventory brings it onto your Prophetic map: per-home and community-level prices, cuts, and incentives from the nation's largest homebuilder brands, including many homes never listed on MLS. Your comps reflect today's market, not last quarter's closings.

65,000+ for-sale new homes from the top 50+ homebuilder brands
Rechecked frequently, so a price cut shows up within days
Every incentive the builder posts: price reductions, rate buydowns and promotional financing, closing-cost credits, and upgrade credits
Product mix at a glance: floorplans, home sizes, and bed and bath counts, plus what's new and what's no longer listed
Benchmark against neighbors: compare price per square foot with nearby builders within 3, 5, 10, or 25 miles
Spot pressure fast: communities with a recent price cut are highlighted on the map
Take it to your model: export any community to CSV

Customer Impact

From Blind Spots to Complete Visibility

A clear view of the competition

Months of lead time

Pricing that reflects today

Executive-ready intelligence

"I don't have someone to go find all of this for me, the council votes, what's entering entitlement, what the builder down the road just did on price. Seeing it all on one map is a force multiplier. We vet properties far faster than before, and I don't have to hire anyone to do it."

— Patrick Achilles, Land Acquisition Manager, Drees Homes

Intelligence That Matters

See What Shapes Market Dynamics

Map showing locations of residential developers in a suburban area with markers and labels for developers.

Project performance

Absorption rates, pricing trends, live asking prices and incentives, days on market, and product mix for every development

Aerial satellite view of two large adjacent fields bordered by Simpson Road, with areas marked for developers, showing timeline navigation from July 2014 to September 2025.

Competitor intelligence

Track who's building, what they're delivering, how they're pricing it this week, and how it's selling across all markets

Map of surrounding areas with clusters of green dots indicating specific locations, major roads, and notable places.

Market dynamics

See the full supply pipeline, from rezonings at their first hearing to projects nearing completion, plus saturation signals and emerging corridors before they're obvious

Entitlement activity

Rezonings, annexations, subdivisions, and site plans from public meetings, pinned to the parcel they affect and linked to the source document

See It First. Price It Right.

Discover how Prophetic Market Intelligence gives you complete visibility into development activity nationwide, from the first council vote to the latest price cut, so you can spot opportunities and emerging markets, avoid saturated ones, and price with confidence.

See It on Your Markets