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M/I Homes Engages Prophetic for Land Acquisition Technology Support

Collaboration supports evaluation of land opportunities across M/I Homes’ markets.

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M/I Homes, Inc. (NYSE: MHO), one of the nation’s leading builders of single-family homes, has engaged Prophetic to support land acquisition across its markets. The collaboration brings parcel discovery, regulatory and environmental analysis, market intelligence, yield estimates, and pipeline management into one AI-native system that M/I Homes’ teams can use across their operations.

The engagement addresses a challenge facing every national homebuilder: how to evaluate significantly more land opportunities to enable continued growth, while reaching confident decisions faster. Work that once took weeks now happens in minutes.

“At the end of the day, this is about how quickly we can turn data into a confident decision,” said Ron Frissora, Chief Information Officer at M/I Homes. “Being able to evaluate more sites, eliminate dead ends earlier, and focus our teams on the right opportunities has a direct impact on how we grow.”

Read the full announcement on Yahoo Finance.

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